Carl Gunderson

WEB DEVELOPMENT
Smashtech logo

Senior Web Developer (2018 — 2019)

Smashtech
SUMMARY
As the lead Senior Web Developer at Smashtech, I was responsible for improving all KPIs of the Direct Response Marketing funnel and ecommerce site for SkinnyFit, a women's health and wellness brand. I worked closely with the design and marketing teams to create and optimize landing pages, checkout flows, and upsell flows.

I also worked closely with the founders to convert the existing Angular application into a new React application that could support multiple brands.
PROJECTS

SkinnyFit

SkinnyFit quickly became one of the fastest-growing women's health and wellness brands in the United States.SkinnyFit background
ReactAngularNode